Expected to be available at Nike as well as at select Jordan Brand retailers worldwide, both online and in-store. After a delay, they will now release on February 1st, 2023. The Jordan Luka 1 Racer Blue was originally scheduled to release on October 11th, 2022, in men's, gradeschool, pre-school, and toddler sizing for $110, $80, $70, and $50, respectively. The outsole is then decorated with a vibrant array of colors, done up in a head-turning graffiti-like aesthetic. Underfoot, the midsole is made from the newly-developed Formula 23 foam, and it's equipped with an IsoPlate foot frame for the perfect combination of comfort, support, and response. The Don's logo is painted in a striking ghost green, and this tone extends towards the Jumpman branding and the oversized pull tab around the back. One of the latest colorways to hit his Jordan Brand silhouette, the upper is dipped in an eye-catching racer blue hue and is crafted from a versatile knit construction and infused with Flightwire cable technology. With that in mind, the Dallas Mavericks point guard has now unleashed a signature shoe that perfectly embodies his colorful character with the Jordan Luka 1 "Racer Blue." #JORDAN 1 RACER BLUE PROFESSIONAL#They produce everything you’ll need to conquer the court and look fresh off it.While Luka Dončić is known primarily as both a professional basketball player and a soccer star, he's also renowned for his bold and vibrant personality that we've all come to adore over the years. Today, Michael Jordan’s eponymous Jordan Brand is one of the leading sportswear and lifestyle brands in the world, constantly pushing the culture forward with premium products and engaging storytelling. Looking back, it’s safe to say that Michael Jordan and Nike made the right choice in joining forces. And while they were popular at the time of their initial releases, those same Air Jordan silhouettes have only grown in popularity since Jordan’s retirement thanks to strategic retro Jordan releases and carefully curated collaborations. Throughout the course of their long-standing relationship, Jordan Brand produced some of the most iconic performance basketball models of all time. He ultimately ended up inking a deal with Nike – the rest is history. feeling that he may get overshadowed at the brand. His second choice, Converse, already had a star-studded lineup with the likes of Magic Johnson and Larry Bird, which left the future G.O.A.T. Jordan was keen to sign with adidas as he was a fan of their performance silhouettes, but the two parties couldn’t make the money work. Michael Jordan was getting set to enter the NBA and Nike, adidas, and Converse all had hopes of signing the generational talent. From retro Jordan releases and new performance styles to graphic tees and sweats, we’ve got it all in men's, women’s and kids' sizes.īack in 1984, there was a bidding war on a budding basketball phenom coming out of the University of North Carolina. Buy Now, Pay Later With Afterpay and AffirmĮverybody loves Jordan, that’s why DTLR carries all the latest sneakers, apparel, and accessories that the brand produces.
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